30 years ago today, Apple sold its very first Mac. But if we fast forward by three decades to look at its current adoption across different markets, a pretty uneven picture emerges.
At a global level, just 4% of internet users say that the computer they own or use the most is a Mac (as a comparison, 49% are regular Windows 7 users).
At a local level, though, Macs can enjoy much greater penetration – with Australia leading the way at 12%. Following closely behind are the US (11%) as well as Canada, Singapore and Sweden (all 10% each). At the other end of the spectrum, usage rates reach their lowest point in many emerging internet markets.