Chart Of The Day: Internet users would rather give up TV than Facebook

Ever wondered how much a Facebook account is worth? The answer is quite surprising. We asked respondents what they would be most willing to give up for a month from a list of everyday services, including Facebook. What came back is an incredible validation of the huge value that social media creates in people’s lives. In every single market, users would rather give up their daily coffee and watching TV before they gave up Facebook. And in all markets, except the US, they would rather give up driving their car. However, the mobile rules, and giving up "my mobile phone service" for a month is without doubt the least popular option, a concrete demonstration of mobile being the number 1 screen in the multi-platform internet world we live in.

Hi Lorena

Ever wondered how much a Facebook account is worth? The answer is quite surprising.

We asked respondents what they would be most willing to give up for a month from a list of everyday services, including Facebook. What came back is an incredible validation of the huge value that social media creates in people’s lives.

In every single market, users would rather give up their daily coffee and watching TV before they gave up Facebook. And in all markets, except the US, they would rather give up driving their car.

However, the mobile rules, and giving up "my mobile phone service" for a month is without doubt the least popular option, a concrete demonstration of mobile being the number 1 screen in the multi-platform internet world we live in.