GWI Device

Q12016

GWI Device places a spotlight on the latest usage and ownership trends across all major device categories – including smartphones, tablets, smartwatches and smart TVs/streaming devices.

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Device Ownership

PCs and laptops are still the most commonly owned and used devices, but about 80% now have a smartphone and close to 50% have a tablet.

Device Usage Trends

16-24s are at the forefront of mobile internet usage; they spend 3.25 hours per day online via their smartphones.

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Mobile and Tablet Trends

Android remains the No.1 mobile OS in all markets but figures are much more even with iOS in key markets.

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