GWI Device

Q32016

GWI Device places a spotlight on the latest usage and ownership trends across all major device categories – including smartphones, tablets, smartwatches and smart TVs/streaming devices.

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Device Ownership

Smartphones have now overtaken PC/laptops as the most commonly owned devices – it’s 91% who personally own one. Elsewhere, close to half own a tablet but tablet engagement is now trending downwards.

The Mobile Marketplace

iOS usage has received a notable boost by the success of the iPhone 6 but there are still well over twice as many Android users as iOS users.

Device Usage Trends

Digital consumers are now most likely to identify mobiles as their most important internet device. But, laptops and PCs still capture the majority of daily online time.

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