GWI Device


GWI Device places a spotlight on the latest usage and ownership trends across all major device categories – including smartphones, tablets, smartwatches and smart TVs/streaming devices.

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Device Ownership

PCs and laptops are still the most commonly owned and used devices, but about 80% now have a smartphone and close to 50% have a tablet.

Device Usage Trends

16-24s are at the forefront of mobile internet usage; they spend 3.25 hours per day online via their smartphones.

Mobile and Tablet Trends

Android remains the No.1 mobile OS in all markets but figures are much more even with iOS in key markets.

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