Smartphones have now overtaken PC/laptops as the most commonly owned devices – it’s 91% who personally own one. Elsewhere, close to half own a tablet but tablet engagement is now trending downwards.
iOS usage has received a notable boost by the success of the iPhone 6 but there are still well over twice as many Android users as iOS users.
Digital consumers are now most likely to identify mobiles as their most important internet device. But, laptops and PCs still capture the majority of daily online time.