What You Need to Know About Generation Z
This summary report explores the behaviors and attitudes of Generation Z to guide marketers in the right direction.
What's inside the report?
We examine the attitudes and digital behaviors of Generation Z. Here, you can uncover the latest stats to find out:
- What are the defining characteristics of this group?
- What is their typical media consumption and what can brands do to appeal to them?
- What is their social media and device usage?