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GWI Social: January 2014

GWI Social is GlobalWebIndex’s quarterly report on the latest global trends in social platform usage.

Drawing on data from our Q4 2013 wave of research, released in January 2014, we provide key insights on:

  • The progress of social media platforms around the world, looking at account ownership, active usage and estimated audience size
  • Trends relevant to specific regions and countries
  • Demographic patterns and shifts, with particular attention to networking by age group
  • How networkers are connecting across different devices
  • The most popular behaviors among users, and how these are changing over time and being impacted by mobiles and tablets

In this summary version, we provide the key headlines and statistics from the report.

GWI Social: January 2014

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Jason Mander, Head Of Trends

Got questions?  Contact the author

Jason Mander
Head Of Trends, GlobalWebIndex

jason@globalwebindex.net 

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