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GWI Trends: World Cup Behaviors - Q2 2014

As the FIFA World Cup finally kicked off on June 12th, GlobalWebIndex surveyed members of its Real-Time Panel in the UK, USA and Brazil to understand how they are watching games - looking specifically at:

  • How people are keeping up-to-date with World Cup news and results
  • The social networks they're using as they watch games
  • Real-time social behaviours and conversation topics during each match
  • Sponsor recognition levels
GWI Trends: World Cup Behaviors - Q2 2014


Download our full World Cup Behaviors Trend Report using the form below.

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Got questions?  Contact the author

Jason Mander
Head Of Trends, GlobalWebIndex

jason@globalwebindex.net 

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