The State of Mobile Ad-Blocking in 2017
An examination of the current impact and future potential of mobile ad-blocking in the USA
This special report in collaboration with Adblock Plus takes a deep-dive into the state of mobile ad-blocking in the USA to better understand what’s driving the trend.
What's inside the report?
Based on our findings from a custom study, we investigate whether the conditions exist for mobile ad-blocking to become mainstream among US digital consumers.
Here, you can uncover the latest stats to find out:
- Who are America’s ad-blockers?
- What are their motivations for using these tools?
- What are the attitudes of U.S. consumers towards online advertising?
- Are U.S consumers aware of the availability of mobile ad-blocking software?