GWI Social


GWI Social is where GlobalWebIndex presents the very latest figures for social networking behaviors and engagement levels across 34 global markets.

Drawing on our most recent wave of research among over 50,000 internet users aged 16-64, this report looks at: Membership, Visitation and Active User numbers across the top networks globally; which messaging apps have the biggest audiences; the rise of multi-networking behaviors; daily time devoted to social networking; the potential for social commerce; top actions on Facebook, Twitter and Snapchat; and the most important motivations for using social media.

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Engagement with Social Networking

Almost all online adults have a presence on social media – with 92% having an account and 78% being an active user of at least one service.

Top Social Platforms

Facebook's hold over the social media landscape is illustrated by the fact that 85% of online adults have an account on at least one of its four main services/apps.

Social Commerce and Brand Engagement

The potential for social commerce is vast: globally, around three quarters of users on most major services are buying products online each month.

Apps and Messaging Services

Among the messaging apps tracked by GWI, Facebook Messenger has a small lead over WhatsApp but both are recording strong growth.

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