The potential reach of social networking remains vast – some 98% of online adults globally say they have visited or used a social network within the last month, with daily time spent on this activity continuing to rise (now standing at just under 2 hours).
Continues to flourish, with digital consumers having an average of almost 8 accounts. This number has more than doubled since 2012 and 16-24s are leading the way.
Facebook remains by far the top service globally for membership (84%) but YouTube maintains a lead for visitors/users (87%). Snapchat’s popularity among teens remains considerable.
Over 60% of Facebookers are now watching videos, as are over 40% of Instagrammers and a third on Twitter. Over 40% of 16-24s say that social networks are their favored destination for researching products/brands.