The potential reach of social networking remains vast - 97% of online adults globally say they have visited or used a social network within the last month, with daily time spent on this activity continuing to rise (now standing at over 1 hr 50 minutes).
Continues to flourish, with digital consumers having an average of almost 7 accounts. This number has close to doubled since 2012 and 16-24s are leading the way.
Facebook remains by far the top service globally for membership (82%) but YouTube maintains a lead for visitors/users (85%). But Snapchat’s popularity among teens remains considerable.
Over 50% of Facebookers are now watching videos. 40% of 16-24s are using social networks to research products/brands.