GWI Portal
Teens: Q1 2015

GlobalWebIndex's new Audience report, Teens, examines the digital behaviors and attitudes of 16-19s, including their engagement with online entertainment content, social media, smart devices and e-commerce.

Some key headlines include:

  • Almost as many teens are getting online using mobiles as they are via PC/laptops. On average, teens in fact spent 3 hours on the mobile web daily.
  • Globally, 14% of teens use Snapchat, rising to 3 in 10 in the USA. The growth of mobile messaging is one of the reasons why active usage of Facebook is falling.
  • Online forms of entertainment are hugely popular for teens; half watch TVoD each month and, on average, teens are watching 1.15 hours of online TV per day.
  • Financial restraints are having a clear impact on the online activities of teens: they are less likely to be paying for online content or shopping online.
GWI Teens Q1 2015

In this summary version, we present some of the key findings and figures.

Download the report summary for free:


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Got questions?  Contact the author

Jason Mander
Head Of Trends, GlobalWebIndex

jason@globalwebindex.net / http://twitter.com/thejasonmander 

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