Trends 16

Tracking the numbers that mattered in 2015,

as well as the trends to watch in 2016.

Trends 16 is where we outline the biggest digital trends to look out for in 2016.
From the growing dominance of mobile to prospects for social commerce, wearables and ad-blocking, these are the trends which will be driving behaviors and influencing marketing spend in the year ahead.
Key topics include:
  • How mobiles are beginning to capture the lion’s share of time spent online

  • Why ad-blocking is going to get still more common

  • The rise of voice search

  • Why live streaming and social commerce are bound to increase in prominence

  • Next steps for Wearable Tech and the Sharing Economy

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